Welcome to Viva-city and Downtown San Diego

Meet Merchants



Dr. David Duguid D. D. S.Meet Dr. David Duguid, D.D.S.

You love your morning latte and evening cabernet, but they can make your teeth dull and yellow. No need to give up life’s pleasures.

It is one of those serendipitous situations that the local leader in cosmetic dentistry, one who has improved the smiles of many, should be named Dr. Duguid. His name is pronounced “Do Good.” Really.

After receiving his doctorate of dental surgery from the University of Michigan School of Dentistry, Dr. Duguid relocated to San Diego.

Recognizing the far-reaching impact of beautiful teeth, Dr. Duguid has since dedicated himself to excellence in cosmetic dentistry. Research has proven that a person’s smile is one of their greatest social and business advantages and Dr. Duguid considers his business one of transforming not only teeth, but lives.

Dr. Duguid and his dedicated staff specialize in high quality cosmetic dentistry, offering such services as porcelain restoration, custom-designed ceramic veneers, crown and bridge work, dental implants, straightening using the Invisalign® system, and whitening using Zoom! teeth whitening system.

Stop by and meet Dave and his incredible staff, Tracy, Ofelia, Cathy, and Sharon at 230 West G Street. Dave can be reached at (619) 234-7222.

See samples of his work at www.cosmeticdentalsandiego.com.

Return to Top


Optometric ExpressionsMeet Dr. Douglas Swanson

Whether you’re walking along our urban streets or strolling along the Embarcadero, Downtown has a plethora of beautiful sights that you don’t want to miss. That’s why your eye care is so important, and choosing the right eye care is vital to your vision.

Introducing Dr. Douglas Swanson. He is the owner of Optometric Expressions, has been a resident of Downtown for eight years.

Dr. Swanson and his skilled staff have spent the past 20 years delivering quality eye care to their patients, including computer assisted eye exams, Optomap® Retinal exams, glaucoma testing, contact lens fitting, visual field testing, co-management and consultation for laser and cataract services, and frame styling to fit your lifestyle.

If you need your glasses in one day, Dr. Swanson will make it happen. He can even provide two-hour emergency service. And, walk-ins are welcome.

Dr. Swanson attended the University of Iowa, where he received his Bachelor of Science Degree. He then went on to earn his Doctor of Optometry at University of Houston. Dr. Swanson is even Board Certified in the treatment of anterior eye diseases.

Optometric Expressions is located at 55 Horton Plaza (on Broadway Circle across from the NBC 7/39 building).

Visit Dr. Douglas’s website at www.optometricexpressions.com or call (619) 544-9000.

Return to Top


Whole Foods MarketMeet Whole Foods Market - Hillcrest

Whole Foods Market has a mission statement that supports the best of how we care for ourselves and for others. Their vision is for “Whole Foods, Whole People, Whole Planet.”

As individuals, our food choices are critical to good health and good lives. As consumers, our choices affect the well being of our communities and, by extension, our planet. Whole Foods Market promotes awareness, not only of healthy choices, but of a complete lifestyle that does good for others.

Visit Whole Foods Market and see for yourself. There is an unspoken message there that smart choices should be happy and vibrant. The store is full of color, warmth and fun – from the displays of fresh-cut and unique flowers that greet you, to the bins full of bulk grains, nuts, and cereals, to the heaping piles of fresh produce, to the well-stocked shelves full of un-conventional, high-quality items.

Whole Foods Market buys from small, unique producers of food and personal items, striving for the least amount of processing, highest levels of nutrition, and best taste possible.

Monthly tastings, seminars on nutrition, sustainable production practices, and organic farming are all opportunities to remind a busy public about good food and a rich lifestyle.

Whether you’re a health conscious eater, an aspiring gourmet, or you just care about the environment, Whole Foods Market at 711 University Avenue, has something to suit your every need. Come by and see how extraordinary “healthy” can be.

For more information on Whole Foods Market, visit www.wholefoods.com or call (619) 294-2800.

Return to Top


massage for healthmassage for health

Tucked away in a stylish, newly renovated building in the Cortez neighborhood, massage for health is an urban oasis—a place for relaxation and professional therapy.

The remarkable owners, Holistic Health Practitioners Cyndi McGregor and Rachel Murray, have each completed the 1000-hour Integrated Bodywork program at San Diego’s Mueller College. The program includes an extensive study in physical sciences as well as training in their specialized area of treatment.

Rachel specializes in circulatory massage and Asian therapies, and has clinical experience in a hospital setting.  

Cyndi also specializes in circulatory massage, in addition to Reike. She recently trained in Shanghai China for Tuina therapy.  

Their personalized treatment will insure you achieve a natural state of homeostasis so your body can recover more readily from the daily challenges you face.

Often times, visiting a medical professional is not a choice; you go when you’re sick, awaiting a cure.  Scheduling a personal therapeutic massage is a choice. It’s the early intervention and investment in your healthy life style.

For more information or to schedule an appointment, call (619) 236-8409 or (858) 229-2036.  Cyndi and Rachel can also be reached by email at healthmassage1@gmail.com.

massage for health is located at 1355 6th (between A St and Ash).

Return to Top


Meet It's A Grind Coffee House - Little ItalyIt's A Grind

Like growing grapes or brewing tea, roasting coffee is a science and art form. The producer’s talent is evident in the subtleties of each sip.

It’s A Grind is a coffeehouse founded on love of detail, one which measures the quality of its coffees against the finest European espresso masters. The producers of It’s A Grind coffee recognize that the goodness is in the details.

In a time of high-production coffee chains, It’s A Grind aimed to deliver something different: a business that “copies what large coffee chains do right and leverages what a small family business can do better.”

Stop in. You will find a jazz-themed, upscale coffee shop that relishes its place in the Little Italy Community, and whose love-of-craft is evident in their basic coffees as well as in their signature specialties.

Meet Jim Parker, a native San Diegan. After completing his degrees in Political Science and Telecommunication Engineering, he found coffee to be his passion.

It's A Grind is open at 6:00 a.m. and is located on the corner of India and Cedar Streets in Little Italy. In addition to fine coffees, they offer baked goods and specialty drinks for any time of the day.

Stop by 1603 India and introduce yourself to Jim and his friendly staff. Or, call (619) 795-6290.

Return to Top